Marketing-Strategy_Rising Costs, Stagnant ROI

IS YOUR MARKETING HOLDING
YOUR BUSINESS BACK?

Many businesses struggle with skyrocketing ad costs and wasted marketing budgets that fail to generate leads or deliver ROI.

🔹 5× ROAS
Performance campaigns (Healthcare & Education)

🔹 12,000+ / yr
Qualified leads driven

🔹 End-to-end
Strategy → Creative → Analytics

I will solve your problem.

I bring creativity, strategy, and data together to solve marketing challenges and deliver measurable results.

Who I am & My Expertise

With an MBA, Ph.D., and MIT Graduate Certification in Digital Marketing Analytics,

I combine deep expertise with a

results-driven approach to deliver exceptional outcomes for your business.

I am passionate about transforming ideas into impactful campaigns. I thrive on helping brands grow and stand out in competitive markets.

"

What I Do recent work

The Agency

Instagram & Facebook Ads

Hooks → creative testing → scale.
2.4K leads in 4 mo (CPL $1.80–$3.30) and 5× ROAS in healthcare/education.

Short-Form & Video Ads

6–8s video ads, motion Graphics.
Fast production in Premiere/CapCut with hook/thumbnail A/B tests.

Email Marketing & E-commerce

Mailchimp automations (Design, abandoned cart, segmentation & A/B tests.
Zapier lead sync. Up to 70% cart recovery.

Schedule a Free Strategy Call

Work Samples

Social Organic & Paid

Content creation and ad design crafted for impact, where creativity meets strategy.

Over 1,000+ social media assets and 100+ videos designed and produced to drive engagement, visibility, and conversion.

Combining organic storytelling with paid distribution to capture attention, boost interaction rates by up to 40%, and build loyal audiences across Meta, TikTok, and LinkedIn.

1/3

Instagram & Facebook Ads

Data-driven campaigns combining creative storytelling with advanced audience strategy.

Expert in building and optimizing custom audiences, lookalike models, and retargeting flows to drive engagement through the entire digital marketing funnel > from awareness to conversion.

Delivered over 9,000–12,000+ qualified leads annually, 30% audience growth, and improved CAC efficiency through consistent A/B testing, creative iteration, and audience refinement across 15+ performance campaigns.

Instagram-Facebook Ads

1/1

The email marketing created and designed by Feilpe Souza

1/5

Email Marketing

6+ years crafting impactful email campaigns with Mailchimp. Expertise in creating engaging newsletters, automation flows, and remarketing journeys.

Delivering 70% cart recovery rates, measurable ROI, and consistent subscriber engagement through personalized, data-driven strategies.

Zapier Leads

1/1

Facebook Leads Ads → Zapier → Mailchimp Retargeting

2.4K leads generated in 3-4 months, CPL: $1.80-$3.30 (Healthcare & Education).

Optimized campaigns above $2.50 CPL with A/B testing or budget shifts.

Automated workflows with Zapier for seamless lead nurturing.

Tailored Mailchimp Retargeting: Email sequences boosting conversions and ROI.

Selected Work

Representative layouts — swap thumbnails with your real projects.

Mobile App UX • 25 screens
iOS/Android/Desktop — product discovery to navigation & ordering

Edra Publishing

Digital Marketing Manager

Healthcare & Education
Lead gen, 5× ROAS, 2.4K leads/4 months, CPL $1.80–3.30

Felipe Souza - Funnel Notes

Design

Launch fast, learn faster: why versioned creativity wins in design and advertising

Launch fast and learn faster. Version one is a working promise, not a masterpiece. Each step to v1.1 and v2 is a small test that makes the job easier for real people. Top shops like IDEO, Wieden and Kennedy, RGA, Pentagram, and Ogilvy operate this way in public. Peer reviewed research shows parallel prototyping and trustworthy experiments beat guesswork, while human factors explain the wins. Bigger and closer targets, fewer choices, better access. Ship, measure, improve. Let

Felipe Souza

Aug 262 min read

Launch fast, learn faster: why versioned creativity wins in design and advertising

Digital Marketing

The Importance of Email Marketing in the Age of Social Media: A Proven Strategy for Success

Despite social media's dominance, email marketing remains a powerful tool for driving ROI and building lasting customer relationships.

Felipe Souza

Jan 18

Washington Olivetto: A Creative Revolution in Advertising

Washington Olivetto isn’t just a copywriter or an advertising executive. He’s a storyteller.

Felipe Souza

Oct 14, 2024

Google & Facebook ads are as good as your willingness to take risks and pursue improvements.

There are countless free materials on the internet that provide different techniques, perspectives, and experiences using these tools,...

Felipe Souza

Jun 1, 2021

Business

Why global ad companies keep hiring Brazilians

Global brands keep hiring Brazilian creatives for a simple mix: award-winning ideas, platform-native execution, and smooth collaboration. Brazil’s ad scene ships at scale for social and commerce, sharpened by a mobile-first, WhatsApp-led market that rewards fast testing and real KPIs

Felipe Souza

Aug 222 min read

The Role of Operational Procedures and Methodologies in Marketing Production Efficiency

In the complex and competitive landscape of modern marketing, implementing robust operational procedures and methodologies in production...

Felipe Souza

Jan 223 min read

Practical campaingns, measurable outcomes, and what I'm learning along the way.

Blog written by Felipe Souza

Sessions:

Design

Business

Digital Marketing

How I Will
Help You

Home: Contact

Contact

My Resume

New York, NY

business.chopart@gmail.com

Let's chat! ☕

IS YOUR MARKETING HOLDING YOUR BUSINESS BACK?

Many businesses struggle with skyrocketing ad costs and wasted marketing budgets that fail to generate leads or deliver ROI. ​​ ​

🔹 5× ROAS Performance campaigns (Healthcare & Education)

🔹 12,000+ / yr Qualified leads driven

🔹 End-to-end Strategy → Creative → Analytics

Who I am & My Expertise

"

"

What I Do recent work

Instagram & Facebook Ads

​​

Short-Form & Video Ads

6–8s video ads, motion Graphics.

Fast production in Premiere/CapCut with hook/thumbnail A/B tests.

Email Marketing & E-commerce

Mailchimp automations (Design, abandoned cart, segmentation & A/B tests.

Zapier lead sync. Up to 70% cart recovery.

Work Samples

Social Organic & Paid

Email Marketing

Selected Work

Representative layouts — swap thumbnails with your real projects.

Mobile App UX • 25 screens iOS/Android/Desktop — product discovery to navigation & ordering

Edra Publishing

Digital Marketing Manager

Healthcare & Education Lead gen, 5× ROAS, 2.4K leads/4 months, CPL $1.80–3.30

Felipe Souza - Funnel Notes

Design

Launch fast, learn faster: why versioned creativity wins in design and advertising

Digital Marketing

The Importance of Email Marketing in the Age of Social Media: A Proven Strategy for Success

Washington Olivetto: A Creative Revolution in Advertising

Google & Facebook ads are as good as your willingness to take risks and pursue improvements.

Business

Why global ad companies keep hiring Brazilians

The Role of Operational Procedures and Methodologies in Marketing Production Efficiency

How I Will Help You

Contact

Let's chat! ☕

IS YOUR MARKETING HOLDING
YOUR BUSINESS BACK?

Many businesses struggle with skyrocketing ad costs and wasted marketing budgets that fail to generate leads or deliver ROI.

🔹 5× ROAS
Performance campaigns (Healthcare & Education)

🔹 12,000+ / yr
Qualified leads driven

🔹 End-to-end
Strategy → Creative → Analytics

Mobile App UX • 25 screens
iOS/Android/Desktop — product discovery to navigation & ordering

Healthcare & Education
Lead gen, 5× ROAS, 2.4K leads/4 months, CPL $1.80–3.30

How I Will
Help You