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Marketing-Strategy_Rising Costs, Stagnant ROI
IS YOUR MARKETING HOLDING
YOUR BUSINESS BACK?
Many businesses struggle with skyrocketing ad costs and wasted marketing budgets that fail to generate leads or deliver ROI. 


🔹 5× ROAS
Performance campaigns (Healthcare & Education)
🔹 12,000+ / yr
Qualified leads driven
🔹 End-to-end
Strategy → Creative → Analytics

 

I will solve your problem.

I bring creativity, strategy, and data together to solve marketing challenges and deliver measurable results. 

Who I am & My Expertise
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With an MBA, Ph.D., and MIT Graduate Certification in Digital Marketing Analytics,

I combine deep expertise with a

results-driven approach to deliver exceptional outcomes for your business.

Felipe Souza profile

I am passionate about transforming ideas into impactful campaigns. I thrive on helping brands grow and stand out in competitive markets.​

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What I Do recent work

The Agency

Instagram & Facebook Ads

  • Hooks → creative testing → scale.

  • 2.4K leads in 4 mo (CPL $1.80–$3.30) and 5× ROAS in healthcare/education.

Short-Form & Amazon Ads
 

  • 6–8s video ads, motion Graphics.

  • Fast production in Premiere/CapCut with hook/thumbnail A/B tests.

Email Marketing & E-commerce
 

  • Mailchimp automations (Design, abandoned cart,  segmentation & A/B tests. 

  • Zapier lead sync. Up to 70% cart recovery.

Social Organic & Paid

 

Content creation, graphic design, and visually striking posts tailored to your brand vision.

Scalable production that grabs attention stops scrolling, drives interactions, and builds a loyal, engaged audience with impactful visuals and messaging.

Email Marketing

 

5+ years crafting impactful email campaigns with Mailchimp. Expertise in creating engaging newsletters, automation flows, and remarketing journeys.

 

Delivering 70% cart recovery rates, measurable ROI, and consistent subscriber engagement through personalized, data-driven strategies.

Selected Work

Representative layouts — swap thumbnails with your real projects.

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Mobile App UX • 25 screens
iOS/Android/Desktop — product discovery to navigation & ordering

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Healthcare & Education
Lead gen, 5× ROAS, 2.4K leads/4 months, CPL $1.80–3.30

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Blog written by Felipe Souza

Practical campaingns, measurable outcomes, and what I'm learning along the way. 

How I Will
Help You

Home: Contact

Contact

Felipe71

New York, NY

Let's chat! 

Thanks for submitting!

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